Yara Moi

Yara Moi Perfume 100ml EDP Lattafa is the most grown-up member of the Yara family. Released in 2022, it takes the warmth the Yara name is loved for and gives it a fruitier, more polished, quietly confident edge. It opens fresh and lively, softens into something creamy and floral, then dries down woody and smooth, which makes it the Yara for anyone who wants the comfort of the range with a little more sophistication. At £17.99 for a full 100ml eau de parfum, it is an easy step up in refinement without a step up in price.

The refined sister of the Yara range

Where the original Yara leans soft and milky and Yara Candy leans sweet, Moi is the one that reads a touch more expensive. It keeps the creamy Yara warmth in the base but builds a brighter, fruit-led opening and a more structured, woody finish on top of it. If you have loved Yara for a while and want a version that feels dressed up rather than playful, this is the flanker built for exactly that.

The scent journey

The opening

Moi begins lively rather than sugary. Juicy pear leads, with a tart touch of blackcurrant and a whisper of pink pepper lifting it, so the first impression is fresh and fruity with a little sparkle. It is an opening that feels modern and clean, and it sets Moi apart from the sweeter members of the family straight away.

The heart

As it settles the middle turns smooth and floral. Jasmine and tuberose bloom over a soft almond note, warmed by a gentle caramel, giving the heart a creamy, rounded quality that is feminine without being loud. This is where the Yara DNA shows through, only more polished than in the original.

The dry down

The finish is what earns Moi its grown-up reputation. Creamy sandalwood settles with a touch of earthy patchouli and a soft vanilla musk, giving the scent weight, structure and presence. It stays close and warm on the skin, elegant rather than sweet, and holds well into the evening.

Fragrance notes

Verified against our reference listing for the range and cross-checked with retailer sources.

• + Top: Pear, blackcurrant, pink pepper
• + Heart: Jasmine, tuberose, almond, caramel
• + Base: Sandalwood, patchouli, vanilla musk

Longevity, sillage and performance

Yara Moi wears comfortably through a full day, and the woody base gives it real presence into the evening. Projection is warm and close, refined rather than loud, so a light hand at the pulse points carries it a long way. Expect roughly eight to ten hours on skin, with the sandalwood and musk lingering softest at the end. Two sprays is plenty, and the base holds especially well on clothing. In stock now at £17.99 and dispatched from our UK warehouse with free tracked delivery.

When to wear it

Suited to autumn and winter, and to evenings, dinners and occasions where you want to feel a little more dressed up. The creamy, woody warmth shows at its best once the weather cools, though it is smooth and versatile enough for daytime and the office too. If you want a lighter, sweeter Yara for casual daytime wear, the original is the one to reach for, and Candy if you want more sugar.

Yara Moi vs the rest of the range

The quick version: same family, more refinement. The original Yara is soft, milky and amber-sweet. Candy is the sweetest and most playful. Tous is the creamy tropical one. Moi is the fruitiest at the top and the woodiest in the base, which makes it the most sophisticated of the group. If the others feel a touch young for you, Moi is the grown-up choice.

Who will love Yara Moi

Anyone who enjoys the Yara warmth but wants more depth and polish, and anyone who leans towards fruity-floral scents with a creamy, woody finish. It suits wearers who find pure gourmands too sweet and want a little structure underneath. If you prefer fresh, aquatic or sharply citrus fragrances, Moi's creamy warmth may not be your style, and that is worth knowing before you buy.

Scent family

Fruity-floral with a creamy, woody base. In plain terms, a fresh fruit opening over a smooth floral heart and a warm sandalwood-and-musk finish, feminine in character and more refined than the sweeter Yaras.

About Lattafa and the Yara line

Lattafa is the Dubai house that turned rich Eastern perfumery into something the rest of the world could afford, and the Yara range is among its most loved creations. Moi is the sophisticated sister in that family. If you are exploring the line, compare it with the original Yara, the playful Yara Candy and the tropical Yara Tous, or step up to the richer, evening-strength Yara Elixir. You can see every size and flanker together in the full Yara collection.

Authenticity and free UK delivery

Every bottle we send is 100% authentic Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Frequently asked questions

How is Yara Moi different from the original Yara?

Moi is fruitier and fresher at the top and creamier and woodier in the base, which gives it a more sophisticated, grown-up feel than the original amber vanilla Yara.

How long does Yara Moi last?

Around eight to ten hours on skin for most wearers, with the sandalwood and musk base giving it strong presence into the evening.

Is Yara Moi suitable for everyday wear?

Yes. It is smooth and versatile enough for daily wear, while its depth also makes it lovely for evenings and special occasions.

Is this an authentic Lattafa perfume?

Yes. We only sell authentic Lattafa stock, dispatched from our UK warehouse with free tracked delivery and a money-back guarantee.

Final thoughts

Yara Moi is for anyone who loves the Yara warmth but wants something with a little more elegance and depth. Fruity, creamy and quietly confident, it is the refined take on the scent that made Lattafa famous, and at £17.99 it is a simple way to add a dressed-up option to your collection.