The Home of Lattafa

YARA AURA began with a simple frustration. The perfumes coming out of Lattafa, the Dubai house that reshaped modern Arabian perfumery, were extraordinary, and almost impossible to buy in Britain with any confidence. Counterfeits everywhere, grey imports, sellers who could not tell you whether a bottle was genuine. We built YARA AURA to be the answer: a single, dedicated home for Lattafa in the UK.

A curator, not a maker

We do not pretend to be a perfume house. We are curators of one. Every fragrance we carry is authentic Lattafa, sealed exactly as it leaves Dubai, chosen and arranged so you can find your character without wading through hundreds of unfamiliar names. From the gourmand warmth of Khamrah to the quiet confidence of Asad, the full library sits here, considered and complete.

Why it costs less

Lattafa built its reputation on a promise: the depth and longevity of designer perfumery, without the designer price. We keep that promise intact. There is no markup for a famous name on the bottle, only fair pricing on genuine stock, dispatched quickly from our own UK warehouse with free tracked delivery on every order.

The interpretation

Many of our fragrances are interpretations of scents you already know and love. Where a bottle is inspired by a designer classic, we tell you plainly, and we show you the notes the two share, so you can choose with your nose rather than a marketing budget. It is the same character, the same craft, at a fraction of the price.