Asad Perfume 100ml EDP Lattafa

Asad by Lattafa is the dark, spicy statement scent that made the whole Asad line famous. Built around black pepper, coffee and smoky tabac over a warm amber vanilla base, it is bold, confident and unmistakably masculine. If Khamrah is Lattafa's cosy side, Asad is its night-out side.

The Scent Journey

The Opening: Asad opens sharp and attention-grabbing, with black pepper and smoky tabac cut through by a flash of sweet pineapple. The fruit is a supporting act rather than the star, lifting the spice so the opening feels energetic instead of heavy.

The Heart: The middle turns darker and smoother. Rich coffee and earthy patchouli take over, softened by a powdery touch of iris that gives Asad a polished, dressed-up character.

The Dry Down: The base is where Asad settles in for the night. Warm amber, vanilla and dry woods blend with benzoin and labdanum into a smooth, slightly sweet spiciness that hums along on the skin for hours.

Fragrance Notes

• Top notes: Black Pepper, Tabac, Pineapple
• Heart notes: Patchouli, Coffee, Iris
• Base notes: Vanilla, Amber, Dry Woods, Benzoin, Labdanum

Longevity and Performance

Asad comfortably delivers 7 to 9 hours on skin, with a strong first couple of hours before it settles into a smooth, close scent trail. It wears effortlessly through a full evening, and on clothing it will still be there the next morning.

When to Wear It

Suited to autumn and winter and built for the evening. Asad shines on nights out, dates and occasions where you want to be noticed, and its spicy warmth makes it a natural cold-weather signature. In high summer heat the amber can feel heavy, so save it for after dark.

Asad Within the Lattafa Family

The original Asad sits at the head of a growing line. Asad Bourbon takes the DNA in a sweeter, more gourmand direction, while Asad Elixir is the deeper, more concentrated evolution for those who want maximum intensity. If you love rich and warming scents, Khamrah is the sweeter unisex counterpart from the same house, and the rest of our range is in the full collection.

About Lattafa

Lattafa Perfumes is a Dubai-based fragrance house that has become one of the most talked about names in the UK, known for genuine Arabian perfumery at honest prices. Asad, launched in 2021, remains one of its best selling men's fragrances year after year.

Frequently Asked Questions

Is Asad a men's fragrance?
Yes. Asad is marketed for men and wears distinctly masculine, though anyone who loves dark, spicy amber scents can pull it off.

How long does Asad last?
Expect 7 to 9 hours on skin, with the strongest projection in the first two hours and a smooth scent trail after that.

What does Asad smell like?
Dark and spicy at first, with pepper, smoky tabac and a hint of pineapple, drying down to warm coffee, amber and vanilla. Think of a dimly lit lounge rather than a fresh morning.

Is Asad good for winter?
Yes. Cold air is where the spice and amber perform at their best, making it a favourite autumn and winter choice in the UK.

Authenticity Guarantee

Every bottle of Asad we sell is 100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Asad is the definition of a modern evening fragrance at a price that feels like a mistake. Dark, spicy and quietly powerful, it is the bottle to reach for when you want your scent to arrive in the room before you do.