Ser Hubbee Perfume 100ml EDP Lattafa

Ser Hubbee by Lattafa, released in 2022, is a tender floral gourmand whose name translates as the secret of my love, and the scent lives up to the romance. Toasted almond and bright mandarin open onto a bouquet of peony and jasmine, before a creamy vanilla and musk base draws everything into a soft, affectionate embrace. Presented in a 100ml Eau de Parfum with a charming heart-adorned bottle, it is a feminine fragrance made for women who like their sweetness delicate rather than dramatic.

The Scent Journey

The Opening

Ser Hubbee begins with an inviting contrast: nutty, lightly sweet almond set against juicy mandarin and the crisp, watery freshness of cyclamen. The almond gives an immediate gourmand charm, close to marzipan but airier, while the citrus keeps the first minutes bright and playful.

The Heart

The heart is a modern floral posy. Peony brings its signature rosy freshness, jasmine adds radiance and depth, and amaryllis contributes a clean, slightly green floral elegance. The flowers stay soft and luminous, letting the almond sweetness continue to hum beneath them.

The Dry Down

In the base, vanilla and musk take over. The vanilla is smooth and custard-soft rather than dark, and the musk gives the finish a clean, skin-like intimacy. Hours later it remains a gentle, powdery-sweet whisper that feels effortlessly romantic.

Fragrance Notes

• Top notes: Almond, cyclamen, mandarin
• Heart notes: Peony, jasmine, amaryllis
• Base notes: Vanilla, musk

Longevity and Performance

Ser Hubbee wears close and comfortable, exactly as a soft floral gourmand should. Expect six to eight hours on skin, with the vanilla musk base clinging to scarves and collars considerably longer. Projection is gentle after the first hour, creating an intimate scent aura rather than a room-filling cloud, which makes it very easy to wear anywhere.

When to Wear It

This is a wonderfully flexible everyday fragrance. Its fresh florals suit spring days and office hours, while the almond and vanilla warmth means it is equally suited to autumn and winter evenings, date nights and cosy weekends. If you want one soft, pretty scent to reach for without thinking, Ser Hubbee is it.

Ser Hubbee Within the Lattafa Family

If gentle sweetness is your style, try Eclaire, a creamier caramel gourmand with a cult following, or explore our dedicated Yara collection for more beloved feminine Lattafa scents. Everything we stock lives in our full collection.

About Lattafa

Lattafa Perfumes, based in the United Arab Emirates, has grown from regional favourite to global powerhouse by delivering beautifully made fragrances at prices that feel almost too good. Blending Arabian tradition with contemporary, wearable styles, the house has become a first stop for fragrance lovers everywhere.

Frequently Asked Questions

Is Ser Hubbee very sweet?

It is sweet in a soft, powdery way. The almond and vanilla are cushioned by fresh florals, so it never becomes syrupy or heavy.

Is it suitable for daytime and work?

Yes. Its gentle projection and clean floral heart make it entirely office friendly, while still feeling special.

Who is Ser Hubbee best for?

Anyone who loves romantic, feminine scents. It suits younger wearers discovering gourmands and established collectors wanting a comfortable daily signature alike.

Does it resemble other almond fragrances?

It shares the cosy almond-vanilla mood popular in modern perfumery, but the peony and cyclamen give it a fresher, more floral character of its own.

Authenticity Guarantee

100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Ser Hubbee is a small love letter in fragrance form: almond warmth, fresh petals and a vanilla musk glow that stays with you through the day. For the price, it is one of the easiest and most charming blind buys in the Lattafa range.