Mallow Madness Perfume 75ml EDP Lattafa

Mallow Madness by Lattafa is the fluffiest member of the 2025 Give Me Gourmand collection, a 75ml Eau de Parfum that folds ripe berries into clouds of marshmallow, cream and vanilla. Playful, pretty and utterly comforting, it captures the joy of a sweet shop without ever smelling cheap. If your idea of a perfect fragrance is soft, sweet and huggable, Mallow Madness delivers exactly that.

The Scent Journey

The Opening

The fragrance opens on a bright, juicy medley of strawberry and raspberry, sweetened naturally rather than artificially, with a delicate freesia adding a dewy floral sparkle. The berries feel fresh-picked, giving the opening a cheerful, summery energy before the sweetness deepens.

The Heart

The heart is the marshmallow moment. A pillowy, sugared-vanilla accord swells beneath the fruit, soft and airy like the inside of a toasted mallow. The berries stay present, now cooked into the sweetness, and the whole composition takes on a cuddly, dessert-bowl warmth.

The Dry Down

In the final hours, cream, vanilla and a clean musk settle into a gentle, softly sweet skin scent. The fruit fades first, leaving a powdery marshmallow-vanilla veil that feels intimate and comforting, lingering quietly on skin and generously on fabric.

Fragrance Notes

• Top notes: Strawberry, Raspberry, Freesia
• Heart notes: Marshmallow, Cream
• Base notes: Vanilla, Musk

Longevity and Performance

Mallow Madness wears for a solid six to eight hours on skin, with the sweetest, most noticeable stage in the first three. It then softens into a charming close-range aura that suits everyday wear. On jumpers and scarves the marshmallow accord can hang around for days, a bonus most owners come to love.

When to Wear It

Suited to autumn and winter for its creamy warmth, yet the berry opening keeps it perfectly happy on mild spring days too. It is ideal for casual outings, college and shopping days, cinema trips and relaxed evenings. It also makes a lovely gift for anyone who adores sweet fragrances.

Mallow Madness Within the Lattafa Family

Explore the rest of the Give Me Gourmand line while you are here. Berry on Top doubles down on the fruit, Vanilla Freak is the collection's vanilla purist, and Cookie Crave brings the bakery. The whole sweet family lives in our complete collection.

About Lattafa

Lattafa Perfumes is a Dubai based fragrance house founded in 1980, now among the most loved perfume brands worldwide. Its Give Me Gourmand collection showcases the house's talent for rich, dessert-inspired scents that perform far beyond their price, winning fans across the UK and Europe.

Frequently Asked Questions

Is Mallow Madness too sweet for daily wear?

It is certainly sweet, but the fresh berries and clean musk keep it wearable. With two sprays it makes a friendly, cosy everyday scent.

Who is Mallow Madness for?

It is marketed towards women and leans youthful and playful, though anyone who enjoys marshmallow and vanilla scents will feel at home in it.

How does it differ from Whipped Pleasure?

Whipped Pleasure is caramel and cream, while Mallow Madness is berries and marshmallow, fruitier, airier and a touch more playful.

Does it work in warm weather?

The berry opening copes well with mild warmth, but its cosy sweetness truly belongs to the colder months.

Authenticity Guarantee

100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Mallow Madness is happiness in fragrance form, sweet, soft and full of charm. For gourmand lovers and berry fans alike, it is one of the most giftable and easy-to-love releases Lattafa has produced.