Jouri Perfume 100ml EDP Lattafa

Jouri by Lattafa is one of the house's newest feminine releases, a playful, sparkling fruity floral that piles candied cherry and dragon fruit onto a bouquet of peony before settling into a creamy vanilla embrace. It is flirtatious, joyful and unashamedly pretty, the sort of scent that draws compliments from the first hour and keeps them coming all day. For anyone who adores vivacious, fruit-drenched florals, Jouri is a delight.

The Scent Journey

The Opening

Jouri opens like a bowl of exotic fruit. Juicy pitaya, better known as dragon fruit, mingles with sweet orange and a glossy candied cherry note that gives the top a playful, almost sherbet-like sparkle. It is bright, cheerful and instantly likeable, without ever tipping into syrup.

The Heart

The heart is where Jouri earns its name, which means rose-like beauty in Arabic tradition. Fresh peony leads a soft, dewy bouquet supported by creamy frangipani, a touch of tart raspberry and cool water lily. The floral stage feels light and romantic, like petals scattered over cool water.

The Dry Down

As the flowers settle, a smooth gourmand base takes over. Warm vanilla and tonka bean create a cosy sweetness, while a whisper of patchouli adds gentle depth and keeps the finish from becoming too sugary. The result is a soft, inviting skin scent that lasts well into the evening.

Fragrance Notes

• Top notes: Pitaya (Dragon Fruit), Orange, Candied Cherry
• Heart notes: Peony, Frangipani, Raspberry, Water Lily
• Base notes: Vanilla, Tonka Bean, Patchouli

Longevity and Performance

Jouri wears for a comfortable seven to nine hours, opening with lively projection that softens after the first few hours into a sweet floral aura. The vanilla base clings to scarves and knitwear beautifully. Three to four sprays give an enchanting trail without overwhelming a room.

When to Wear It

Jouri is a happy daytime companion in spring and summer, when the fruit and peony feel most alive, yet the vanilla dry down means it stays inviting on cooler evenings too. Wear it for brunches, shopping trips, date nights and celebrations, anywhere a bright, feminine sparkle is welcome.

Jouri Within the Lattafa Family

Jouri joins Lattafa's growing line-up of feminine showstoppers. If you love its romantic character, try Angham for a floral gourmand with extra warmth, or Victoria for a more regal fruity floral. You will find our beloved Yara range in the Yara collection, and every fragrance we stock in our full collection.

About Lattafa

Lattafa Perfumes is the United Arab Emirates fragrance house that changed what affordable perfume can be. With a catalogue spanning opulent ouds to playful gourmands, Lattafa creates rich, well-constructed scents that regularly outperform bottles at three or four times the price, earning the brand millions of loyal fans across the UK and beyond.

Frequently Asked Questions

Is Jouri very sweet?

It is sweet in a bright, fruity way rather than a heavy dessert way. The peony and water lily keep the composition airy.

Who is Jouri best suited to?

It is a feminine fragrance made for lovers of fruity florals, and it works beautifully for both younger wearers and anyone young at heart.

Does it last on skin?

Yes. Expect most of a working day of wear, with the vanilla and tonka base lingering closest to skin at the end.

Would it make a good gift?

Absolutely. The pretty bottle and universally charming scent profile make it a very safe and thoughtful present.

Authenticity Guarantee

100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Jouri captures pure joy in a bottle: sparkling dragon fruit and cherry, a soft peony heart and a cuddly vanilla finish. It is an effortless, feel-good fragrance and a lovely way to bring a little sunshine to any collection.