Hayaati Florence Perfume 100ml EDP Lattafa

Hayaati Florence by Lattafa is a fruity floral gourmand that captures the feeling of a sunlit afternoon in an Italian piazza, all juicy red fruits, soft petals and a whisper of something delicious underneath. Released in 2023 as the feminine flourish of the Hayaati line, it has quickly become a favourite with anyone who loves cheerful, sweet-edged perfumes that never tip into being cloying. At this price, it is one of the easiest ways to add a genuinely charming scent to your collection.

The Scent Journey

The Opening

The first moments sparkle. Lychee brings its juicy, almost fizzy sweetness, sharpened by a squeeze of grapefruit and a tart splash of redcurrant. It is bright, mouth-watering and instantly likeable, the kind of opening that makes you smile the moment it hits the air.

The Heart

As the fruit softens, a romantic heart emerges. Velvety rose takes the lead, wrapped in ripe peach that keeps everything soft and rounded, while a sliver of cedarwood adds structure and stops the sweetness from floating away. The effect is polished and feminine, playful on the surface with a quietly elegant core.

The Dry Down

The base is where the gourmand side blossoms. Creamy vanilla and nutty praline settle over warm amber, giving the final hours a soft, dessert-like glow. It stays close to the skin, cosy and inviting, leaving a sweet trail that people will want to lean into.

Fragrance Notes

• Top notes: Lychee, Grapefruit, Redcurrant
• Heart notes: Rose, Peach, Cedarwood
• Base notes: Vanilla, Praline, Amber

Longevity and Performance

Hayaati Florence performs well above its price point. Expect six to eight hours on skin, with the vanilla and praline base still noticeable at the end of the day. Projection is moderate, a friendly bubble around you for the first couple of hours before it settles into a soft skin scent. On scarves and knitwear it lasts considerably longer. Four sprays give a lovely, present wear without overwhelming a room.

When to Wear It

This is a wonderfully versatile everyday perfume. The fruity brightness makes it lovely for daytime, brunches, shopping trips and the office, while the sweet base gives it enough warmth for evenings out. Suited to autumn and winter when the praline and vanilla feel especially comforting, yet the juicy opening keeps it perfectly wearable in spring. A true year-round charmer.

Hayaati Florence Within the Lattafa Family

If sweet fruity florals are your thing, Lattafa has plenty more to explore. Victoria offers a similarly radiant fruity-floral sparkle, while Eclaire leans fully into creamy caramel gourmand territory. Browse our full collection to compare, or explore the famous Yara range for more soft, feminine favourites.

About Lattafa

Lattafa Perfumes is a Dubai-based fragrance house that has become a global phenomenon by pairing rich, high-quality compositions with honest pricing. From gourmand icons to opulent ouds, Lattafa's catalogue covers every mood, and its feminine releases like Hayaati Florence show the house can do light-hearted charm just as well as Eastern opulence.

Frequently Asked Questions

Is Hayaati Florence suitable for younger wearers?

Very much so. Its bright fruits and soft sweetness make it an easy, crowd-pleasing choice for teens and twenty-somethings, though it wears elegantly at any age.

Is it overly sweet?

No. The sweetness is balanced by tart redcurrant, grapefruit and a touch of cedarwood, so it reads juicy and warm rather than sugary.

Can it be worn to work?

Yes. Its moderate projection and friendly character make it office-safe with a standard three to four sprays.

Is this the original Hayaati?

No, this is Hayaati Florence, the feminine fruity-floral flanker. The original Hayaati is a spicier, woodier unisex scent, which we also stock.

Authenticity Guarantee

100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Hayaati Florence is proof that a modest price can still buy real charm. Juicy, romantic and quietly addictive, it is an effortless everyday signature for anyone who loves their florals with a fruity, gourmand twist.