Ameerat Al Arab Prive Rose Perfume 100ml EDP Asdaaf Lattafa

Ameerat Al Arab Prive Rose by Asdaaf, a house within the Lattafa family, is the softer, more romantic sister in the famous Princess of Arabia line. Released in 2023, it swirls sweet strawberry, ripe peach and velvety rose over a bed of white musk and cashmere wood, creating a scent that feels like silk against the skin. It has become a word-of-mouth favourite among lovers of pretty, clean-sweet perfumes, and at this price it is very easy to see why.

The Scent Journey

The Opening

Prive Rose opens with an instantly loveable burst of strawberry and juicy peach, sweet, fresh and playful without ever feeling childish. Woven through the fruit from the very first moment is a ribbon of soft musk, lending the opening a clean, powdery smoothness that sets it apart from ordinary fruity perfumes.

The Heart

The heart is where the romance blooms. A lush, dewy rose takes the spotlight, sweetened with a drizzle of vanilla and lifted by a crisp bite of apple. The rose is modern and radiant rather than old-fashioned, giving the fragrance its signature princess-like character, feminine, polished and quietly confident.

The Dry Down

Everything settles into a gorgeous veil of white musk and cashmere wood. This base is soft, cosy and immaculately clean, the sort of scent people describe as "expensive laundry on a duchess". It hums along close to the skin for hours, leaving a gentle, alluring trail whenever you move.

Fragrance Notes

• Top notes: Strawberry, Peach, Musk
• Heart notes: Rose, Vanilla, Apple
• Base notes: White Musk, Cashmere Wood

Longevity and Performance

Prive Rose wears beautifully for six to eight hours, with the musky base lingering even longer as an intimate skin scent. Projection is soft to moderate, an elegant aura rather than a room-filler, which makes it wonderfully easy to wear anywhere. It clings tenaciously to hair and clothing, so a spritz on a scarf will keep the rose and musk with you all day. Four to five sprays give the ideal wear.

When to Wear It

This is an anytime, anywhere fragrance. Gentle enough for the office, pretty enough for dates and brunches, and comforting enough for quiet days at home. Its clean musky warmth means it is suited to autumn and winter wear, yet the fresh fruit and rose keep it lovely in spring sunshine too. If you want one feminine scent that never puts a foot wrong, this is it.

Prive Rose Within the Lattafa Family

The original Ameerat Al Arab is the place to start if you love this style, slightly brighter with its famous citrus-kissed opening. For another elegant Asdaaf creation, try Raneen. Browse our full collection, or explore the Yara range for more soft, musky femininity.

About Lattafa

Asdaaf is a premium line from Lattafa Perfumes, the Dubai fragrance house that has taken the world by storm with its blend of Arabian craftsmanship and honest pricing. The Ameerat Al Arab series, meaning "Princess of Arabia", is one of Asdaaf's crown jewels, adored by millions for its polished, feminine signatures.

Frequently Asked Questions

How does Prive Rose differ from the original Ameerat Al Arab?

Prive Rose is softer, muskier and more rose-forward, while the original leans brighter and fresher. Many fans end up owning both.

Is it a heavy rose perfume?

No. The rose is light, sweet and modern, cushioned by fruit and musk, so it never smells dense or old-fashioned.

Is it suitable for everyday wear?

Absolutely. Its clean, soft character makes it a perfect daily signature for work, study or errands.

Will it suit younger wearers?

Yes. The fruity sweetness and clean musk make it a lovely choice for teens and young adults, though it flatters every age.

Authenticity Guarantee

100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.

Final Thoughts

Ameerat Al Arab Prive Rose is soft-spoken luxury, strawberries and roses wrapped in cashmere musk, wearable from morning coffee to midnight. A little bottle of everyday elegance that deserves its devoted following.