{"product_id":"sur-mesure-noir-perfume-100ml-edp-lattafa-pride","title":"Sur Mesure Noir Perfume 100ml EDP Lattafa Pride","description":"\u003cp\u003eSur Mesure Noir takes its name from the world of bespoke tailoring, and the comparison is well earned. This Lattafa Pride release is a dark, impeccably cut spicy woody fragrance for men, built around cinnamon, nutmeg and pimento over a deep bed of patchouli, sandalwood and amber. Where many dark fragrances shout, Sur Mesure Noir speaks in a low, assured voice, the olfactory equivalent of a midnight-black dinner jacket made to measure. It comes as a full 100ml Eau de Parfum in a suitably handsome bottle.\u003c\/p\u003e\u003ch2\u003eThe Scent Journey\u003c\/h2\u003e\u003ch3\u003eThe Opening\u003c\/h3\u003e\u003cp\u003eThe fragrance opens with a burst of warm spice sharpened by citrus. Bergamot provides a brief flash of brightness before cinnamon and nutmeg roll in with their rich, slightly sweet warmth, joined by the peppery snap of pimento berries. It is an opening that feels immediately grown-up, spicy without being harsh, warm without being heavy.\u003c\/p\u003e\u003ch3\u003eThe Heart\u003c\/h3\u003e\u003cp\u003eIn the heart, an aromatic elegance takes over. Lavender lends a smooth barbershop polish, while elemi resin adds a cool, lemony incense facet. The modern floral-woody note of mahonial threads the two together, giving the mid-phase a silky, contemporary feel that stops the spices becoming old-fashioned.\u003c\/p\u003e\u003ch3\u003eThe Dry Down\u003c\/h3\u003e\u003cp\u003eThe base is where the Noir in the name truly shows itself. Earthy patchouli and creamy sandalwood settle over dry cedarwood and rooty vetiver, all wrapped in a soft amber glow. The result is a deep, woodsy signature that lasts well into the night and reads as pure quiet confidence.\u003c\/p\u003e\u003ch2\u003eFragrance Notes\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop notes:\u003c\/strong\u003e Bergamot, cinnamon, nutmeg, pimento berries\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Lavender, mahonial, elemi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase notes:\u003c\/strong\u003e Patchouli, sandalwood, cedarwood, vetiver, amber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLongevity and Performance\u003c\/h2\u003e\u003cp\u003eThis is a proper Eau de Parfum with weight behind it. Expect seven to nine hours on skin with a strong first act of projection that mellows into a rich, close-wearing aura. On knitwear and coat collars it will still be present the next day. Three sprays are enough for an evening.\u003c\/p\u003e\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\u003cp\u003eSuited to autumn and winter, when spicy woody compositions come alive in the cold. It is a natural evening scent for dinners, dates and formal occasions, though a lighter application makes it a distinguished office signature in the cooler months. Save it for after dark in summer.\u003c\/p\u003e\u003ch2\u003eSur Mesure Noir Within the Lattafa Family\u003c\/h2\u003e\u003cp\u003eFans of commanding masculine Lattafa scents should also try \u003ca href=\"\/products\/asad-perfume-100ml-edp-lattafa\"\u003eAsad\u003c\/a\u003e, the house's famous smoky-sweet powerhouse, or the warmly nostalgic \u003ca href=\"\/products\/vintage-radio-perfume-100ml-edp-lattafa-pride\"\u003eVintage Radio\u003c\/a\u003e from the same Pride line. You can explore every fragrance we stock in \u003ca href=\"\/collections\/all\"\u003eour full collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eAbout Lattafa\u003c\/h2\u003e\u003cp\u003eLattafa Perfumes is Dubai's best-known fragrance export, a house that has won a global audience by delivering rich, well-constructed scents at prices that make luxury accessible. The Lattafa Pride line sits at the top of the range, focusing on premium presentation, elevated materials and compositions designed to rival far more expensive releases.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003e\u003cstrong\u003eIs Sur Mesure Noir a masculine fragrance?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eYes, it is positioned for men. The spicy, woody character is classically masculine, although confident wearers of any gender can carry it.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eIs it a heavy fragrance?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eIt is rich rather than dense. The lavender and elemi heart keeps the spices smooth, so it wears with depth but never feels suffocating.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eWill it work for the office?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eIn autumn and winter, yes, with two sprays at most. It projects confidently for the first few hours before settling closer to the skin.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eWhat size is this bottle?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eThis is the full 100ml Eau de Parfum in its original Lattafa Pride packaging.\u003c\/p\u003e\u003ch2\u003eAuthenticity Guarantee\u003c\/h2\u003e\u003cp\u003e100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.\u003c\/p\u003e\u003ch2\u003eFinal Thoughts\u003c\/h2\u003e\u003cp\u003eSur Mesure Noir is tailored elegance in scent form, cinnamon and nutmeg over dark polished woods, finished with an amber lining. If you want a refined signature for the colder months that feels made just for you, this is one of the strongest recent releases in the Pride line.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":54579601015126,"sku":"Sur Mesure Noir 100ml","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/9132\/8598\/files\/Sur-Mesure-Noir-Perfume-100ml-EDP-Lattafa-Pride-177273639.jpg?v=1784251325","url":"https:\/\/yaraaura.co.uk\/products\/sur-mesure-noir-perfume-100ml-edp-lattafa-pride","provider":"Yara Aura","version":"1.0","type":"link"}