{"product_id":"masa-perfume-100ml-edp-lattafa-pride","title":"Masa Perfume 100ml EDP Lattafa Pride","description":"\u003cp\u003eMasa by Lattafa Pride is one of the most intriguing releases in the Pride line, a bright, mineral-tinged unisex fragrance that pairs juicy mango and saffron with an unusual suede and stone-like base. The name means diamond in Arabic, and the scent lives up to it: sparkling, multifaceted and surprisingly modern. If your collection is full of sweet ambers and you fancy something with a cooler, more artistic edge, Masa is a genuine breath of fresh air.\u003c\/p\u003e\n\u003ch2\u003eThe Scent Journey\u003c\/h2\u003e\n\u003ch3\u003eThe Opening\u003c\/h3\u003e\n\u003cp\u003eMasa opens with a vivid contrast of fruit and spice. Ripe mango brings a sunny, tropical juiciness that is immediately lifted by zesty lemon, while saffron and pink pepper weave in a golden, gently leathery spice. The effect is exotic yet clean, sweet yet sharp, and it grabs attention from the very first spray.\u003c\/p\u003e\n\u003ch3\u003eThe Heart\u003c\/h3\u003e\n\u003cp\u003eThe heart is where Masa reveals its elegance. Apricot-like osmanthus and dewy orange blossom soften the fruit into something silkier, while fresh ginger keeps a lively sparkle running through the composition. Green violet leaf adds a crisp, watery coolness that gives the whole heart a polished, contemporary feel.\u003c\/p\u003e\n\u003ch3\u003eThe Dry Down\u003c\/h3\u003e\n\u003cp\u003eThe base is Masa's signature trick. Soft suede and smooth mineral notes create a cool, stone-and-skin effect that feels genuinely niche in character, while everlasting flower adds a honeyed, slightly herbal warmth. Patchouli and amber round things off, anchoring all that brightness in a comfortable, softly earthy glow.\u003c\/p\u003e\n\u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop notes:\u003c\/strong\u003e Mango, Saffron, Lemon, Pink Pepper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Osmanthus, Ginger, Orange Blossom, Violet Leaf\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase notes:\u003c\/strong\u003e Suede, Everlasting Flower, Mineral Notes, Patchouli, Amber\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLongevity and Performance\u003c\/h2\u003e\n\u003cp\u003eMasa delivers above-average staying power for a fresh-fruity composition, comfortably reaching six to eight hours on skin. Projection is moderate and pleasant, creating a sparkling aura in the first hours before drying down to an elegant suede-mineral skin scent. A few sprays in the morning will see you well into the evening.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eMasa is at its dazzling best in spring and summer, when the mango, lemon and ginger can really shimmer, and it transitions smoothly into mild autumn days thanks to the amber base. Wear it to the office, weekend brunches, garden parties or city breaks. It is distinctive enough to earn compliments yet polished enough for any daytime setting.\u003c\/p\u003e\n\u003ch2\u003eMasa Within the Lattafa Family\u003c\/h2\u003e\n\u003cp\u003eWithin the Pride collection, Masa is the bright, modern counterpoint to richer siblings like \u003ca href=\"\/products\/tharwah-gold-perfume-100ml-edp-lattafa-pride\"\u003eTharwah Gold\u003c\/a\u003e and the artistic \u003ca href=\"\/products\/art-of-arabia-i-perfume-100ml-edp-lattafa-pride\"\u003eArt of Arabia I\u003c\/a\u003e. If you are building a versatile wardrobe of Lattafa scents, it slots in perfectly as the daytime sparkler. See the whole range in \u003ca href=\"\/collections\/all\"\u003eour complete collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eAbout Lattafa\u003c\/h2\u003e\n\u003cp\u003eLattafa Perfumes is a Dubai fragrance house founded in 2012 that has taken the perfume world by storm, combining Arabian craftsmanship with contemporary compositions at prices that feel almost too good. The Pride collection sits at the top of the range, offering more adventurous blends and premium presentation.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Masa a masculine or feminine fragrance?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMasa is properly unisex. The fruit and florals lean bright and joyful while the suede and mineral base adds a cool neutrality, so it wears beautifully on everyone.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Masa very sweet?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNo. The mango opening is juicy rather than sugary, and the mineral, suede-led base keeps the whole fragrance fresh and grown-up.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat does the name Masa mean?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMasa is Arabic for diamond, a fitting name for a fragrance built around sparkle, clarity and multiple facets.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCan I wear Masa in winter?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou can, though it truly shines in warmer months. In deep winter its bright character sits closer to the skin, making it a lovely subtle office choice.\u003c\/p\u003e\n\u003ch2\u003eAuthenticity Guarantee\u003c\/h2\u003e\n\u003cp\u003e100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.\u003c\/p\u003e\n\u003ch2\u003eFinal Thoughts\u003c\/h2\u003e\n\u003cp\u003eMasa is Lattafa at its most contemporary: a sparkling mango and saffron opening, a refined osmanthus heart and that memorable suede-mineral dry down. It stands apart from the crowd of sweet ambers and offers a genuinely niche-style experience at a fraction of the usual cost. A diamond indeed.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":54577159799126,"sku":"Masa 100ml","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/9132\/8598\/files\/masa-perfume-100ml-edp-lattafa-emirates-oud.jpg?v=1784247186","url":"https:\/\/yaraaura.co.uk\/products\/masa-perfume-100ml-edp-lattafa-pride","provider":"Yara Aura","version":"1.0","type":"link"}