{"product_id":"mallow-madness-perfume-75ml-edp-lattafa","title":"Mallow Madness Perfume 75ml EDP Lattafa","description":"\u003cp\u003eMallow Madness by Lattafa is the fluffiest member of the 2025 Give Me Gourmand collection, a 75ml Eau de Parfum that folds ripe berries into clouds of marshmallow, cream and vanilla. Playful, pretty and utterly comforting, it captures the joy of a sweet shop without ever smelling cheap. If your idea of a perfect fragrance is soft, sweet and huggable, Mallow Madness delivers exactly that.\u003c\/p\u003e\n\n\u003ch2\u003eThe Scent Journey\u003c\/h2\u003e\n\u003ch3\u003eThe Opening\u003c\/h3\u003e\n\u003cp\u003eThe fragrance opens on a bright, juicy medley of strawberry and raspberry, sweetened naturally rather than artificially, with a delicate freesia adding a dewy floral sparkle. The berries feel fresh-picked, giving the opening a cheerful, summery energy before the sweetness deepens.\u003c\/p\u003e\n\u003ch3\u003eThe Heart\u003c\/h3\u003e\n\u003cp\u003eThe heart is the marshmallow moment. A pillowy, sugared-vanilla accord swells beneath the fruit, soft and airy like the inside of a toasted mallow. The berries stay present, now cooked into the sweetness, and the whole composition takes on a cuddly, dessert-bowl warmth.\u003c\/p\u003e\n\u003ch3\u003eThe Dry Down\u003c\/h3\u003e\n\u003cp\u003eIn the final hours, cream, vanilla and a clean musk settle into a gentle, softly sweet skin scent. The fruit fades first, leaving a powdery marshmallow-vanilla veil that feels intimate and comforting, lingering quietly on skin and generously on fabric.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop notes:\u003c\/strong\u003e Strawberry, Raspberry, Freesia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Marshmallow, Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase notes:\u003c\/strong\u003e Vanilla, Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLongevity and Performance\u003c\/h2\u003e\n\u003cp\u003eMallow Madness wears for a solid six to eight hours on skin, with the sweetest, most noticeable stage in the first three. It then softens into a charming close-range aura that suits everyday wear. On jumpers and scarves the marshmallow accord can hang around for days, a bonus most owners come to love.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eSuited to autumn and winter for its creamy warmth, yet the berry opening keeps it perfectly happy on mild spring days too. It is ideal for casual outings, college and shopping days, cinema trips and relaxed evenings. It also makes a lovely gift for anyone who adores sweet fragrances.\u003c\/p\u003e\n\n\u003ch2\u003eMallow Madness Within the Lattafa Family\u003c\/h2\u003e\n\u003cp\u003eExplore the rest of the Give Me Gourmand line while you are here. \u003ca href=\"\/products\/berry-on-top-perfume-75ml-edp-lattafa\"\u003eBerry on Top\u003c\/a\u003e doubles down on the fruit, \u003ca href=\"\/products\/vanilla-freak-perfume-75ml-edp-lattafa\"\u003eVanilla Freak\u003c\/a\u003e is the collection's vanilla purist, and \u003ca href=\"\/products\/cookie-crave-perfume-75ml-edp-lattafa\"\u003eCookie Crave\u003c\/a\u003e brings the bakery. The whole sweet family lives in \u003ca href=\"\/collections\/all\"\u003eour complete collection\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Lattafa\u003c\/h2\u003e\n\u003cp\u003eLattafa Perfumes is a Dubai based fragrance house founded in 1980, now among the most loved perfume brands worldwide. Its Give Me Gourmand collection showcases the house's talent for rich, dessert-inspired scents that perform far beyond their price, winning fans across the UK and Europe.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Mallow Madness too sweet for daily wear?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt is certainly sweet, but the fresh berries and clean musk keep it wearable. With two sprays it makes a friendly, cosy everyday scent.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWho is Mallow Madness for?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt is marketed towards women and leans youthful and playful, though anyone who enjoys marshmallow and vanilla scents will feel at home in it.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow does it differ from Whipped Pleasure?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhipped Pleasure is caramel and cream, while Mallow Madness is berries and marshmallow, fruitier, airier and a touch more playful.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDoes it work in warm weather?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe berry opening copes well with mild warmth, but its cosy sweetness truly belongs to the colder months.\u003c\/p\u003e\n\n\u003ch2\u003eAuthenticity Guarantee\u003c\/h2\u003e\n\u003cp\u003e100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.\u003c\/p\u003e\n\n\u003ch2\u003eFinal Thoughts\u003c\/h2\u003e\n\u003cp\u003eMallow Madness is happiness in fragrance form, sweet, soft and full of charm. For gourmand lovers and berry fans alike, it is one of the most giftable and easy-to-love releases Lattafa has produced.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":54576598090070,"sku":"Mallow Madness 75ml","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/9132\/8598\/files\/Mallow-Madness-Perfume-75-EDP-Lattafa-176315146.jpg?v=1784244750","url":"https:\/\/yaraaura.co.uk\/products\/mallow-madness-perfume-75ml-edp-lattafa","provider":"Yara Aura","version":"1.0","type":"link"}