{"product_id":"ajwad-perfume-60ml-edp-lattafa","title":"Ajwad Perfume 60ml EDP Lattafa","description":"\u003cp\u003eAjwad by Lattafa is a small bottle with a big reputation. This 60ml Eau de Parfum has become one of the house's most loved sweet orientals, blending juicy fruit, soft petals and a creamy amber vanilla base into a scent that feels warm, polished and endlessly comfortable. Released in 2021, it is the sort of fragrance people buy once out of curiosity and then keep on permanent rotation, a cosy, elegant sweetness that suits almost every wardrobe and every age.\u003c\/p\u003e\n\u003ch2\u003eThe Scent Journey\u003c\/h2\u003e\n\u003ch3\u003eThe Opening\u003c\/h3\u003e\n\u003cp\u003eAjwad opens with a bright medley of fruity notes, ripe, juicy and sunlit, with a gentle sparkle that lifts the whole composition. It is sweet from the first second, but there is a smoothness to the fruit that signals this is no ordinary budget gourmand.\u003c\/p\u003e\n\u003ch3\u003eThe Heart\u003c\/h3\u003e\n\u003cp\u003eIn the heart, jasmine and rose unfold in soft focus. The flowers are blended rather than spotlit, creating a plush floral cushion that carries the fruit gently towards the base. There is a faintly powdery, luminous quality here that gives Ajwad its polished character.\u003c\/p\u003e\n\u003ch3\u003eThe Dry Down\u003c\/h3\u003e\n\u003cp\u003eThe final act is where Ajwad wins hearts, a creamy embrace of amber, vanilla and musk resting on dry cedarwood. The vanilla is rounded and slightly resinous rather than sugary, and the cedar keeps everything grounded. It dries down to a skin scent that feels like warm cashmere.\u003c\/p\u003e\n\u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop notes:\u003c\/strong\u003e Fruity Notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Jasmine, Rose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase notes:\u003c\/strong\u003e Amber, Vanilla, Musk, Cedarwood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLongevity and Performance\u003c\/h2\u003e\n\u003cp\u003eFor its size and price, Ajwad performs superbly. Expect seven to nine hours on skin, with a rich aura for the first two to three hours that gradually softens to an intimate glow. It also clings to knitwear and scarves beautifully, so a couple of sprays in the morning will still be whispering by bedtime.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eSuited to autumn and winter, when its amber warmth feels most at home, though the fruity brightness stops it feeling heavy on milder days. It is a natural for evenings, family gatherings and cosy nights out, and its handbag friendly 60ml bottle makes it a perfect travel companion.\u003c\/p\u003e\n\u003ch2\u003eAjwad Within the Lattafa Family\u003c\/h2\u003e\n\u003cp\u003eIf Ajwad's sweet warmth speaks to you, the next step up in richness is \u003ca href=\"\/products\/khamrah-perfume-100ml-edp-lattafa\"\u003eKhamrah\u003c\/a\u003e, Lattafa's celebrated spiced gourmand, while \u003ca href=\"\/products\/atheeri-perfume-100ml-edp-lattafa\"\u003eAtheeri\u003c\/a\u003e offers a brighter, more radiant take on golden sweetness. Explore the full range in \u003ca href=\"\/collections\/all\"\u003eour complete collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eAbout Lattafa\u003c\/h2\u003e\n\u003cp\u003eLattafa Perfumes, headquartered in Dubai, has grown into one of the most popular fragrance houses in the world by offering rich, carefully constructed scents at prices anyone can enjoy. Ajwad is a perfect example of the house style, generous, warm and unmistakably Arabian in spirit.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Ajwad for men or women?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt is officially unisex. The sweet amber character leans softly feminine, but plenty of men wear it happily, especially in winter.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow big is the bottle?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAjwad comes in a 60ml Eau de Parfum bottle, compact, sturdy and ideal for handbags and travel.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs it similar to other sweet Lattafa releases?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt shares the house's warm gourmand DNA but is softer and more floral than Khamrah, making it an easier everyday wear.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Ajwad too sweet for the office?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eApplied moderately, no. Two sprays give a pleasant, polite aura that colleagues will notice without being overwhelmed.\u003c\/p\u003e\n\u003ch2\u003eAuthenticity Guarantee\u003c\/h2\u003e\n\u003cp\u003e100% genuine Lattafa stock, dispatched quickly from our UK warehouse with free tracked delivery and backed by our money-back guarantee.\u003c\/p\u003e\n\u003ch2\u003eFinal Thoughts\u003c\/h2\u003e\n\u003cp\u003eAjwad packs remarkable quality into its compact bottle, a smooth, sweet amber floral that feels far more expensive than it is. For cosy season signatures, thoughtful gifts or a first step into Arabian perfumery, it is one of the easiest recommendations in the entire Lattafa line.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":54576602579286,"sku":"Ajwad 60ml","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/9132\/8598\/files\/Ajwad-Perfume-60ml-EDP-Lattafa-153343178.jpg?v=1784244774","url":"https:\/\/yaraaura.co.uk\/products\/ajwad-perfume-60ml-edp-lattafa","provider":"Yara Aura","version":"1.0","type":"link"}